creative visual identity for an architectural studio
mentorship from Steff Geissbuhler


Asymetric is a conceptual architectural studio whose primary focus is to design spaces that are functional, sustainable, and visionary.

To develop the brand for a creative architectural studio was to invent something that undoubtedly represented artfulness and innovation, but remained sophisticated and refined. I developed a precise wordmark and a simple visual identity to compliment it. The branding is elegant in its more classic elements such as the serif logotype and gridline graphic elements, but also cutting-edge in the more unique and contemporary elements such as the bright orange color, boldly simplistic style, and sleek photography.

* created at SCAD