DeMink Communications
brand identity for a cutting-edge communications firm
Identity, Web, Print
2023
Spencer DeMink offers expertise in progressive political communications, digital media, field strategy, and fundraising to clients in Coastal Georgia and beyond. Working with clients ranging from first-time congressional nominees to well-known names like Stacey Abrams and the Democratic Party of Georgia, his firm saw a quick rise to success and needed a brand to match. I developed an approachable, contemporary, and self-assured identity to elevate and promote their work.
Developing the visual identity for the firm was an exercise in demonstrating legitimacy and professionalism and the freshness and vitality of a young business owner in the same breath. The identity is inspired by honest and genuine connection, creation, and growth between people of a wide variety of origins.