Downtown Savannah 
brand identity system for a new entertainment district


This conceptual reimagining of Downtown Savannah creates a central identity and message for an already known and loved area of the city, informing locals and tourists alike of happenings in the area. A cohesive and consistent platform was built, founded at the intersection of modern design and rich cultural history.

The new visual identity provides a unique and contemporary charm and memorability that Savannah was previously lacking. By unifying the downtown area of the city under one brand, this project seeks to foster connection and communication across the neighborhood. 

* created at SCAD