Rescue Dog Wines
identity system for an award-winning, sustainable wine company

Identity, Social, Print

“Our business is producing fine wines; our passion is helping rescue dogs.”
– Blair & Laura Lott, founders of Rescue Dog Wines

The Rescue Dog Wines brand identity is rooted in the rich history of its creators; with typography alluding to Southern French heritage, artful textures and a hand-drawn logo animation as a nod to the illustrative wine labeling, and contemporary yet elegant design that truly reflects the brand’s values. Given the logo, the color red, and not much else, I created a comprehensive brand book for Rescue Dog Wines that reflects their mission and beliefs while elevating their brand presence and creating a cohesive visual through-line for a variety of channels.