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Chloe is a designer living in Brooklyn, NYC. She values intuition, sincerity, and a good sense of humor. She believes that good design is always artful and often weird. She is the proud mom of a lucky black cat. =^._.^= 

Wade Herring for Congress

Identity
Wade Herring’s 2022 run as the Democratic Congressional nominee for Georgia’s 1st District was a turning point in the Southern political landscape, demonstrating the power of running a contemporary campaign. TikToks with millions of likes, endorsements from the likes of Natalie Portman and Stacey Abrams, and fearless strategy earned Herring national attention and engaged young voters, many for the first time ever.

I was called in to bring a youthful, design-minded perspective that had previously been missing from the campaign & collateral. This work draws inspiration from vintage political design and puts a personal twist on traditional, predictable campaign design. Published on various social media channels, billboards spanning the district, and in numbers of news outlets, this work reached an immense variety of people, communicating with lifelong Democrats, first-time voters, and young people across the country.