Where Poetry Meets Melody
Creative Direction: Michael Freimuth
Design: Chloe Farlow, Michael Freimuth
Identity
2025
Embodying the delicate balance between tradition and innovation in the classical music landscape, the Collaborative Arts Institute of Chicago was uniquely positioned to become a major player within its scene. However, the art form is profoundly under represented and supported. Without being poured into, it will become ever less present.
Together, we elevated the CAIC identity to represent a refined focus on their artistic mission: creating dynamic interplay between poetry and melody, historical repertoire and contemporary interpretation. Thus, Art Song Chicago was born. By orchestrating typography and musical elements that converge to create something greater than their individual parts (much like the art form itself), we built a brand that honors the organization’s history while equally celebrating its grand future ahead.